Paris At St Pancras London
Today at St Pancras Internation station Lancome brought a beautiful touch of Paris. Every year a creative decoration is done by certain brands, this year is done by Lancome and we must say it’s spectacular. The installation was inspired by the most iconic landmark – The Eiffel Tower.
This beautiful and elegant Christmas Tree brightens up the station in Lancome’s signature pink Pantone. This creation is adorned with over 1,500 bottles of brand’s signature fragrance, La Vie Belle, a scent that captures free-spirited and fulfilled femininity, perfectly embodied by the Lancome Global Ambassador and face of the fragrance, Julia Roberts.
The tree has over 1,300 flashing LED lights and will be visible almost 600 times during the festive season.
All 1,500 fragrance bottles used for the installation will be donated to the international cancer support charity, Look Good Feel Better, a charity that helps boost the physical and emotional well-being of women, men and young adults undergoing cancer treatment.
There is more to it. Lancome has a pop up shop La Vie Est Belle and offers personalized calligraphy, so if you want to make a gift for yourself or a loved one, this is a perfect opportunity for you. You can walk up and order on the spot.
The station Lancome tree will be in the main concourse until 4th January 2020, so make sure you visit St Pancras this Christmas.
Here’s a video installation in 16 seconds;